The growing use of social media has eventually made it an important tool for marketing. Over the last few years, social media marketing has been looked upon for reaching out to the customers worldwide, with ease. The best part is, you don’t have to spend much on advertising your products and services, as the social media apps like, Instagram come for free. And the purpose of product and service promotion can be carried out with simple video and image posting. Talking of Instagram that came into light in the year 2010, this application has developed over the years and now has some enticing features hitched to it like the chat option. Using the same, you can further enhance your bond with the customers.
4 Powers Possessed by Instagram Marketing
Take a look at the power possessed by Instagram marketing.
As known to all, the engagement rate of Instagram is higher compared to any other social media application, namely Twitter and Facebook. In this instance, it is quite evident that Instagram has managed to prove itself as the best tool for meeting your campaigning purpose.
Instagram is tagged as the fastest growing social media app which in the year 2016-2017 has enjoyed a growth ratio of 15.1% compared to other apps. It is expected that within the next few years, this application will be witnessing the addition of about 27 million users. Impressive, isn’t it? This is what makes the use of Instagram exceptionally intense.
Instagram is the best example of influencer marketing, which means displaying a particular lifestyle and carrying out the promotion of any service or product via the lifestyle. With this, there is a high chance of getting your followers converted into your potential customers. Also, you can get ahead with the like4like concept. This means keeping your target customers in mind, you can like their posts and in turn, they will do the same for your campaigning posts. Remember,a greater number of likes means higher sale and profit ratio.
Instagram helps its account holders to be genuine and bring to light the colorful aspect of their personality. Instagram influencer marketing doesn’t stand for paying for product or service promotion. Rather, by this marketing technique, you will be enjoying the chance of impressing and engaging more number of customers to buy your products. It is about collaborating with the customer base to learn about their need and experience so as to help them with a better product in the near future.
Though Instagram comes with all these powers to promote your business, it is necessary to ensure that you head with the right profile designing. Unless your business Instagram profile is designed effectively with catchy bio, unique posts, images and videos; it won’t be able to attract enough customers. Additionally, don’t be afraid of criticism and comments. Remember, choices differ from person to person and so does their opinion.